Privacy Policy

This Privacy Policy outlines how MD Health Insurance ("we," "our," or "us") collects, uses, and protects your information when you visithttps://www.mdhealthinsurance.com/.

Information We Collect

We collect information to provide better services to our users. This includes:

• Voluntary Information: Name, email address, phone number, and any other details you provide via our contact or quote forms.
• Automatically Collected Information: IP addresses, browser types, device information, and website interaction data collected through cookies and tracking technologies.

Use of Tracking Technologies

We use various Google services to analyze website traffic and improve our advertising effectiveness.

Google Tag Manager (GTM)

We use GTM to manage and deploy marketing tags (snippets of code) on our website. GTM itself does not collect personal data, but it triggers other tags (like Google Analytics or Google Ads) which may collect data.

Google Analytics

We use Google Analytics to understand how visitors engage with our site. This helps us track metrics like page views, session duration, and bounce rates. The data is typically aggregated and anonymized by Google.

Google Search Console

We use Google Search Console to monitor and maintain our site's presence in Google Search results. This tool helps us understand how the site is indexed and does not personally identify individual visitors.

Google Ads & Enhanced Conversions

We use Google Ads to reach potential customers. To improve measurement accuracy, we utilize Enhanced Conversions.

• How it works: When you complete a form on our site, your provided data (such as an email address) is captured.
• Hashing: Before this data is sent to Google, it is automatically hashed using a secure SHA-256 algorithm. This turns your personal information into a pseudonymous string of characters, ensuring your actual email or phone number is never shared in plain text.

Data Storage & CRM

When you submit a form on our website, your data is sent to our Customer Relationship Management (CRM) system, Pomly.

• Purpose: We store this data to process your insurance quotes, provide customer support, and maintain records of our interactions.
• Security: Pomly utilizes industry-standard security protocols to ensure your data is stored safely and is only accessible by authorized personnel.

How We Use Your Data

We use the information we collect to:

• Provide personalized insurance quotes and services.
• Optimize our website performance and user experience.
• Measure the effectiveness of our advertising campaigns.
• Communicate with you regarding your inquiries.

Your Rights and Opt-Outs

You have the right to control how your data is used:

• Cookies: You can manage or disable cookies through your browser settings.
• Google Analytics: You can opt out of Google Analytics tracking by installing theGoogle Analytics Opt-out Browser Add-on.
• Ad Personalization: You can manage your Google ad preferences viaGoogle’s My Ad Center.

Data Security

We implement a variety of security measures to maintain the safety of your personal information. As noted above, sensitive data sent for conversion tracking is hashed (SHA-256) to prevent unauthorized access or identification.

Contact Us

If you have questions regarding this Privacy Policy, you may contact us via our website athttps://www.mdhealthinsurance.com/.